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Are Covert Manipulation Techniques Ethical?

9/24/2013

4 Comments

 
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Some forms of covert manipulation (propaganda for example), have likely been around for thousands of years. However, new and organized covert manipulation methods like neuro-linguistic programming and pick-up artist techniques, have risen to prominence within the last 15 years or so with the advent of the Internet. It is probable that more average people are now engaging in covert manipulation than ever before.

I might as well state the conclusion that I have drawn first before we examine some of these specific techniques in more detail below. All covert manipulation tactics are unethical and here is why: we may be tempted to employ covert persuasion techniques when it benefits us, but we don't like the thought that someone is secretly manipulating us without our knowledge. You should treat others how you would like to be treated.


What is Covert Manipulation?

Covert is an adjective meaning covered, hidden, or disguised. Manipulation is the act of moving something around by hand, or, the act of controlling by artful, unfair, or insidious means, especially to your own advantage. It is important to note that not all covert manipulation techniques are essentially harmful, and not all people who use these tactics are using them with the intent to harm, dominate, or outsmart. However, the term covert manipulation is an accurate descriptor for all of the methods discussed below, regardless of the intent of the user. For better or worse, the aim is to subtly persuade or direct others without revealing a hidden agenda.

Specific covert manipulation techniques include the use of propaganda, neuro-linguistic programming (NLP), pick-up artist techniques (PUA), obfuscation, subversive symbolism
, etc. Covert manipulation tactics are a form of mind control, albeit more subtle than overt forms such as brainwashing. 

In practice, covert manipulation tactics can include all of the following: using nonverbal cues to get someone to like or to agree with you, guiding or directing conversations in such a way as to reveal only select information, encoding subliminal commands into speech or gestures, trying to build a (sometimes false) sense of trust or rapport in a target, making assumptions about a target’s worth, psychological motivations, wants, needs, or intelligence, not providing all the relevant facts and information, or even concealing the truth.

I began studying these tactics to ensure that it would be harder for anyone to use them against me. While some seem relatively benign, others seem manipulative at first glance. In fact, while I was studying these techniques, the desire to use persuasion techniques to my own advantage, especially in job interviews or adversarial situations was strong, until I stopped to consider whether it was ethical and honest to do so. Wisdom always asks, "Is is right?" Would I like it if this was done to me? Am I capable of using this knowledge without abuse or strictly for person gain and profit?

Even if we are comfortable with the idea of someone secretly manipulating us, that still doesn't make it right for them to do so. Covert manipulation tactics, even those which are not inherently harmful to others, are still an attempt to subvert someone’s free will without their knowledge, for personal gain or to suit an unstated agenda. Covert manipulation means having power over someone, and with that power comes the potential for use or abuse.


Propaganda

Propaganda has many forms and I have written much more in-depth posts about it, so I won’t go in to too much detail here. One of the best books published on this topic is Propaganda: The Formation of Men’s Attitudes, by Jacques Ellul, available in my reading list. Propaganda is covert manipulation directed at the masses. Some techniques include the use of dialectics (presenting premeditated choices to the public in order to manipulate the preferred outcome), misdirection, social engineering, obfuscation of relevant facts to skew public opinion, and so forth.

Propaganda can also include non verbal techniques. The use of patriotic music at sporting events and military parades is purposely used to bypass the logical faculty of the mind, because music appeals to the right brain and to the emotions. Patriotic music is a useful emotional tool to promote coherence or shared identity within a specific group or nation. 

Like other covert manipulation tactics, propaganda is generally unethical because it is subversive; an attempt to circumvent the free will of the individual and the group by nefarious or subconscious means.

Neuro-Linguistic Programming

Nuero-Linguistic Programming or NLP, is a group of techniques popularized by the New Age and self help movements for use in conversation, self improvement, and behavior modification. NLP ostensibly has two purposes. You can use it to train your own mind how to overcome bad habits, become more productive, and so forth. There is no ethical problem with using NLP techniques on yourself if you find them effective.

However, NLP doubles a powerful covert manipulation tool that can be used on others in the guise of persuasion techniques. NLP can include deliberate use of body language, such as mirroring (subtly imitating what the other person is doing, such a crossing your legs when they do) to get someone to like or agree with you, guiding or directing conversations to your benefit, anchoring (using specific words to direct others’ thought processes), hiding subconscious suggestions within sentences or gestures, and trying to build trust or rapport with a target in order to unduly influence them.

Here is a great video which illustrates how NLP techniques are used by mass media personalities in order to dominate, dismiss and silence political opponents. Try to suspend your views on the subject matter being discussed here to get the most out of watching the video. The subject matter and partisanism don't really matter. The point is to listen to the narrator's analysis of the various NLP tactics used here. While I don’t agree with every single conclusion the narrator draws, his analysis is mostly accurate. I saw this video years ago, and while researching this article, I saw that it was reposted on at least one website which teaches NLP and advanced persuasion techniques. I’m glad to see that they are thinking about how subversive these techniques can be:



Understanding NLP is essential in adversarial situations so that you can defend yourself and react effectively if someone uses NLP on you. Some NLP proponents are not content to use traditional debate and rhetorical skills; they must rely on subterfuge in order to make their points.

Defenses against subversive NLP include assertively pointing out when someone is interrupting you, not allowing you to answer a question, changing the subject, or trying to deliberately misdirect the conversation. When you call someone out on their underhandedness, they no longer have the advantage.

Pick Up Artist Techniques

Pick up artistry, or PUA, is a set of popular covert manipulation techniques which rely on elements of pop psychology, evolutionary psychology, and game theory. The general aim is to evaluate targets based on their physical attributes or sex rank, and use covert manipulation to seduce them or secure them as a romantic partner. PUA is a means to an ends. The end game is advancing your own agenda, which can be anything from finding a good mate, to luring a random person into bed with you as soon as possible.

PUA techniques can include overt displays of confidence or self worth, getting someone to trust you through quickly building rapport, subtly putting someone down (negging) to demonstrate your own superior worth, touching someone (kinoing) in order to quickly escalate an encounter sexually, misdirecting to make a target think your goal is not sex when it is, and so forth.
PUA can even include outright lying depending on the motives of the person using it.

A lot of the criticism of PUA comes from feminists who think that PUA is practiced by predatory men who objectify women. While some PUAs are certainly predatory, I would argue that gender issues are irrelevant to the ethical problems inherent with PUA. I realize that the majority of PUAs are men, but some are women. This isn’t about so called feminism or mens' rights. I argue that PUA can be equally unethical when used by both genders. Any belief system which advocates the dominance or superiority of one gender over the other is inherently unethical. Both genders balance and compliment one another. Egalitarianism is the natural result of neither gender trying to aggressively dominate its opposite.

The ethical problems with PUA begin with the failure of egalitarianism. Rather than approaching someone from a position of equality or human dignity, you approach them from a position of dominance and superficial judgment of their relative worth. You think only of what you can gain from them, or how you can use your superior knowledge of psychology to manipulate or influence them without tipping your hand. Even if you are not predatory in your use of PUA, the practice of the same includes hidden power over others, and for less ethical pick up artists, using that power someone at else's expense.

I realize that it can be hard to meet partners, and that there are a mass of superficial and social conventions which are supposed to govern the courting processes. That does not change the fact that being straightforward and assertive about your desires is ethical and indicative of a person of character. Using dishonest and covert means to "game" others, or lull them into a false sense of security is not. The fact that PUA works is a sad commentary on the present intellectual and moral state of humanity.


Defending Against Covert Manipulation Tactics

The first defense against covert manipulation tactics is to recognize that they exist in the first place, and that they are relatively widespread within society. While I don’t advocate a negative or cynical worldview, I do advocate a realistic one. Not everybody is honest, assertive or straightforward, and many people, corporations, and governments have hidden agendas of their own to push.

The second line of defense against covert manipulation is to study all of the methods available in detail, with the aim of understanding and recognizing them if they are ever used on you, or if you see them used by the media. We should learn about everything, even things we don’t agree with. Some types of covert manipulation, like propaganda, are more or less one directional. You aren’t interacting with the source of the manipulation, but you can still recognize the forms that it takes.

I have discussed the importance of assertive communication and boundaries in previous posts. Assertive communication can help defend against NLP or PUA techniques when you feel someone is misdirecting a conversation, trying persuade you, invading your personal space, or steering you into something that you don’t want. It’s also a good idea to have strong personal boundaries which help to protect you from predators and manipulators.

Updated 1/2018

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You May Also Like:

How to Make Yourself Immune to Propaganda
You Must Master The Media or the Media Will Master You
5 Ways to Avoid Being Manipulated and Dumbed Down by the Media
4 Comments
Mai
4/25/2016 09:24:28 pm

Hello,

I just want to say thank you for taking the time to write such a fine post. Thank you!

Reply
Leah
4/26/2016 10:05:11 am

Your welcome! Glad to help.

Reply
Sammy
1/2/2018 11:33:48 pm

Thank you. Despite always being a confident individual I found my self in a situation where I was manipulated and destroyed. PUA is something I didn't know existed as a real thibg. Books on narcisism simply explains it as the love bombing phase. Which it was, but PUA explains more the mechanics of you like. And validates my point on be unethical. Thank you

Reply
Leah
1/7/2018 09:49:08 am

Thanks Sammy, glad to be of help. I should probably update this post some. I see the video link is broken.

Reply



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